In the 1800s, our European ancestors settled
along the scenic bluffs of western Wisconsin,
on the banks of the Mississippi River. From
their Scandinavian homeland they brought traditional
skills and values passed down from generation
to generation.
To endure the often brutal Wisconsin winters,
they naturally began handcrafting the warm
down comforters and featherbeds they knew
so well in the "old country." This
strong sense of tradition and craftsmanship
was the foundation for what would become The
Company Store.